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How to develop a Marketing concept about a new business idea?

I have a business idea that I want to work at, but my boss wants me to present to him the Marketing concept first, i don’t how to start?

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5 Responses to “How to develop a Marketing concept about a new business idea?”

  1. DOCTOR.KA said :

    Ask Kotler, he’s the God of marketing.

  2. dinosau said :

    go and see the head of the marketing department. hav a chat wif him abt yur idea. if it’s really great and so much to talk about, do it over a cup of coffee with him. if he says that it’s great, start wif yur proposals… the rest, depending on what he have to say too…

  3. Cbe Charlie said :

    Make a Powerpoint out of it, with following
    a) The idea
    b) The target segment – Define qualitatively as well as sharply (Size of market- with secondary data).
    c) Why it will work – any research / data that would support
    d) Opportunity size -volumes/ value
    e) Defined aspirations – Market share targeted.
    f) Revenue / Cost projections – viability.
    g) Way forward- whats the immediate step to be taken. Call for action.

  4. Buford Junkin said :

    There are definitely numerous details like that to take into consideration. That could be a great level to bring up. I supply the thoughts above as common inspiration but clearly there are questions just like the one you carry up the place an important thing will probably be working in honest good faith. I don?t know if finest practices have emerged around things like that, however I’m sure that your job is clearly recognized as a fair game. Each girls and boys feel the affect of only a second’s pleasure, for the remainder of their lives.

  5. SEO said :

    Thank you for another excellent article. Where else could anybody get that type of info in such an ideal way of writing? I have a presentation next week, and I’m on the look for such information.


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