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What is buying power ?

Buying power refers to the current worth of available cash related to the quantity and quality of items that can be purchased using the assets available.

When investments are on the line, buying power usually refers to the value of money that is accessible for use in the buying of securities on margin. The use of the term “buying power” has to do with the consumer’s ability to utilize liquid assets in purchasing their desired quantity and quality of products that will meet their current desires and needs.

Manufacturers, regardless of niche, usually analyze the buying power of different sectors of the consumer market in order to design services and goods that match the typical amount of disposable income that consumers in a given economic bracket can be expected to use when purchasing products.

Understanding the value of money for each consumer group helps a particular manufacturer in creating products that would meet the target market’s expectations on a product or service, based on a certain price structure. Meaning, the quality of materials used in producing the same products may vary greatly to accommodate different consumer groups. Manufacturers function with the idea to sell goods that meet standard quality and safety levels, sold at a profit, and are still suitable for a consumer who must make purchases within a given stage of activity economically. Buying power will differ from an economic group to another.

Normally, manufacturers will supply several levels of quality of the same kinds of products, making varying numbers of each level of goods, based on the market demand that partially depends on the understanding of the average buying power of consumers in a certain market sector. This method has led to different types of retail outlets’ establishment. Some of the outlets will provide consumers who have lower level of buying power, while others will focus on luring the smaller but wealthier group of consumers who can pay more for a service or good that has a higher quality in some manner.

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