What is the difference between franchising and network building?
A franchise is like a network of stores but I was told in network building the commission is shared. What’s the difference?
Tags: between, building, difference, franchising, network
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February 1st, 2011 at 7:15 am
Franchising: This is where individual franchise owners partner with manufacturers/service providers to follow a duplicatible system to enhance product penetration in the marketplace.
Private franchising: This combines the empowerment model of independent business owners in network marketing with the systemic cookie-cutter approach of franchising.
Network building not only covers all of the above but – in the extended sense of marketing – spills over to PR, and Rotary Clubs, Industry Associations, Action Groups and the like are but manifestations of the same without a commercial intent.